Blue Stone conducted an assessment of a Troon operated golf course in Arizona. We found the course was experiencing downward pressure on revenues and was under performing when compared to similar golf courses.
We determined that when revenue growth is extremely difficult, it is imperative to focus upon maintaining relationships with existing customers; to seek out new revenue opportunities that may come with discounting at selected times (while preserving peak rate); reach into the past and find old customers who may not have returned in awhile and search for catalysts to bring them back; and reach out to local constituents.
We then mapped out a path to profit comprised of golf course and casino promotions, ending labor cost overruns, and optimizing course agronomy and season cost.